"We look at the sharing of music as really, really important for our business," he says. It's all a part of a future predicated on access, but it also speaks to the communal aspect of music, a concept Ek believes in wholeheartedly. Most recently, Spotify surpassed the 10 million active user plateau. For example, when streaming a particular artist's track, a user can access a Songkick app and see if the artist is performing in their town. In November, the company launched Spotify Apps, offering listeners a more immersive music experience. With Facebook integration, users can see what their friends are listening to and share playlists and song recommendations instantly. In September, Spotify partnered with social media giant Facebook in an effort to help users access, discover and share more music. "People just want to have access to all of the world's music."Ī little more than six months later, Spotify has enjoyed an impressive period of growth. "Ownership is great but access is the future," said Ek. Following Spotify's launch in the United States in July 2011, company CEO and co-founder Daniel Ek summarized his music streaming service's consumer appeal at the Fortune Brainstorm Tech conference in Aspen, Colo.
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